An analysis of visual and verbal facilitation in interdisciplinary design sketching

This study researches the effect of visual and verbal facilitation in interdisciplinary design sketching on shared understanding and design creativity. Based on literature research and a field study, a sketch-focused facilitation protocol is developed which guides a facilitator in using sketching as a facilitation tool during creative sessions....

Redesign of a product development process in the clinical informatics industry to support customizations

XYZ Corporation is a Healthcare business. They have as main product a health management system that aims at supporting hospitals in process integration and control, information management, and decision-making. Previous research at the company found that end users are frustrated because they cannot leverage its full potential due to its complex...

Designing a spaceport visitor experience center

PROJECT BACKGROUND Space Expedition Corporation (SXC) founded in 2011, is one of the few companies that offers commercial sub-orbital spaceflights to the general public. Moreover, these spaceflights allows scientific institutes to perform scientific research in space (microgravity research). To provide these spaceflights, SXC has a wet-lease...

The Ideal Electric Bicycle for Commuters

This thesis represents a graduation project that was done for the early stage startup: Spaac. The alternative title is: A Design Intervention to Stimulate E-Bike Acceptance. A bicycle was designed to appeal to young commuters that currently do not ride e-bikes because of the social stigma. The Cultural Strategy of Douglas Holt was used to come...

Savoring Tea A new way to enjoy a high quality drink

While the interest in high quality tea is increasing, a lot of foodservice establishments still serve low quality tea. This doesn’t provide the customer with a very positive experience, and the establishments are ignoring a great opportunity to differentiate themselves. The lack of high quality tea in these establishments provides an opportunity...

Red Wing Shoe Co.: A strategy to improve the product offer during the spring/summer season

Red Wing Shoes is a shoe company that has been around since 1905. The company has been making work boot for over 100 years and are still in the USA one of the top brands in the industrial footwear industry. Over the years they expanded their business in hunting, hiking and lifestyle. In 2000 the heritage collection was introduced in the European...

Print for all: Designing accessible print solutions for people with visual impairments

This graduation project initially aimed at the accessibility of Océ printing and document management systems to people with disabilities. Through extensive analysis the significance of investments in accessibility for the company were verified. The study showed that the main recognized challenge in accessibility for Océ and its industry is the...

Market Opportunities for Priva Building Management System in Chinese Living and Working environment

The master graduation project is carried out to help the Dutch company Priva find out the market opportunities in China for her LWE (living and working environment) segment in the Chinese market. Figuring out if Chinese building automation market will be valuable for Priva to enter in now and what product and marketing strategy should be...

"Attracting Generation Y to the Shell Retail brand and stations": Development of a digital CVP concept

This thesis provides an overview of the results of a graduation project at Shell which was focused on researching Generation Y, those born between the late seventies and mid nineties. Results of the various research stages were subsequently leveraged towards identifying opportunities for Shell in using (digital) technology to reach out to this...