A Cultural Branding Strategy for Sanitee: Bridging Brand and Design for a Nonprofit in Sanitation

The goal of this thesis is to develop a cultural design and branding strategy that supports an Indian nonprofit in sanitation (Sanitee) in its efforts to become an iconic nonprofit brand in the Western market. By selling t-shirts, Sanitee aims to raise funds for its sanitation projects and increase public engagement around sanitation. This...

Boarding 2016

Design of a boarding vision, process and implementation roadmap for KLM at Schiphol airport, after implementation of central security non-Schengen.

Sustainable BATA footwear

BATA has a heritage of being a responsible company since its founding, but has not yet institutionalized and measured their social and environmental accomplishments. This study starts measuring the environmental impact of 4 current BATA shoes by means of life cycle calculations. Thereafter, the effects of different communication strategies are...

The Fashion Advisor: An information appliance for young male professionals

The Fashion Advisor is an information appliance that assists with shopping and improves the shopping experience of young male professionals. This is done by providing relevant fashion related information at appropriate moments during the decision making process, in addition to helping them to narrow down the selection of clothing items available...

Launch of the Evening Breeze Canopi to the Dutch Consumer Market

In 2009, Evening Breeze acquainted a graduate student from the Delft University of technology to support the launch of their innovative Evening Breeze Canopi to the consumer market. In the initial assignment, Evening Breeze wished for winning strategies and tools for a successful introduction of the Evening Breeze Canopi in the consumer segment...