Choice Overload in E-Tourism: The influence of choice complexity and maximizing tendency on post-choice satisfaction

The dynamic nature of the market with constant technological developments continuously changes expectations from users over time. This drives businesses to alter their product and service offerings to maintain a competitive advantage, stable growth and, high customer satisfaction. Since economic goals drive businesses, it is often assumed that...

Personalized Dyadic Chatbot Conversations: The influence of human and chatbot personality on customer satisfaction within the e-commerce domain

Chatbots have been considered as one of the leading technologies in the e-commerce domain as virtual shopping assistants able to guide customers throughout the entire shopping experience automatically. However, this technology is currently registering a high failure rate, and several users are still skeptical of its effectiveness. One of the...