'Go-to' market strategy for Ambient Experience in the field of neonatal intensive care

Philips Healthcare wants to enter the neonatal intensive care unit (NICU) market with Ambient Experience (AE). This requires a well-thought out business plan that demonstrates why it is interesting for Philips to enter the NICU market with AE. There are different methods to determine why Philips should (not) enter the NICU market with AE. Design...