Redesign of a product development process in the clinical informatics industry to support customizations

XYZ Corporation is a Healthcare business. They have as main product a health management system that aims at supporting hospitals in process integration and control, information management, and decision-making. Previous research at the company found that end users are frustrated because they cannot leverage its full potential due to its complex...

'Go-to' market strategy for Ambient Experience in the field of neonatal intensive care

Philips Healthcare wants to enter the neonatal intensive care unit (NICU) market with Ambient Experience (AE). This requires a well-thought out business plan that demonstrates why it is interesting for Philips to enter the NICU market with AE. There are different methods to determine why Philips should (not) enter the NICU market with AE. Design...