Social Media as a Channel of Communication with Customers in the Hospitality Industry

Social media have become a representative part of people’s lives. Nowadays, companies rely on the information on the web to study customer behavior and offer products that fit the needs of their customers. This situation is also valid for hospitality providers, who structure their holiday packages and offers based on reviews and feedback. The...

An integral IT management framework: Designing a practical framework

Purpose The purpose of this study has been to develop an IT management framework that can be used by IT management of SMEs and mid-corporates to organize and manage their IT resources. The approach in this research proposes and integral perspective on IT management that integrates all identified disciplines of IT management. Methodology The...

Merger integration performance measurement from a business and IT perspective.

Companies do a lot of mergers and acquisitions as part of their corporate strategy. This has been a trend for some time now. Another important trend is that companies use increasing amounts of IT in their business to accomplish different things. The complexity of integrating IT systems during an M&A is something that is often forgotten when...