Designing a digital service to inspire and support Albert Heijn’s customers with healthy eating

Background In the Netherlands, substantial health consequences can be seen due to a general unhealthy eating lifestyle, where only few people meet the guidelines. Ahold Delhaize acknowledges its role in this matter and wants to contribute with a healthier assortment, and inspiring programs and services. Moreover, Albert Heijn wants to shift its...

The Power of Collaboration: Redesigning the co-creation platform of Ahold

Companies are reconsidering their innovation processes and learning how to use the experiences of individuals and communities as the new basis of value creation. Although the opportunities are extensive, organizations are struggling to find the right way to adopt more collaborative processes. Also Ahold is exploring the potential of co-creation....