Searched for: contributor:"de Bont, C. (editor)"
(1 - 7 of 7)
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Thoring, K.C. (author), Guerreiro Goncalves, M. (author), Mueller, Roland M. (author), Badke-Schaub, P.G. (author), Desmet, P.M.A. (author)
Building on the assumption that the physical environment can have an influence on the creativity of designers and design students in particular, the aim of this paper is to provide theoretical propositions and evidences for this relationship. We develop various propositions about the influence of physical environments on creativity, based on...
conference paper 2017
document
Price, R.A. (author), Wrigley, Cara (author), Matthews, Judy (author)
Design-led innovation (DLI) is a framework with particular focus on developing design capability. Implementation of DLI has been observed to positively influence firm innovation performance. As the framework is of relative infancy, there is opportunity to learn from and integrate methods and practice from other fields to strengthen the...
conference paper 2017
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Magnier, L.B.M. (author), Mugge, R. (author), Schoormans, J.P.L. (author)
This research examines proximity as a new interesting strategy to include in the design of more sustainable products. Drawing from the construal level theory, we posit that the environmental sustainability of a product embedding a form of proximity to an environmental solution in its design will be perceived as more concrete and will trigger...
conference paper 2017
document
Calabretta, G. (author), de Lille, C.S.H. (author), Beck, Caroline (author)
An increasing number of companies are embracing the transition from a product focus to a service focus in their offering in order to face the challenges of the experience economy. However such transition (i.e., servitization) is challenging, since it requires companies to change both their processes and their mindset. In this paper we propose...
conference paper 2017
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Stoimenova, Niya (author), de Lille, C.S.H. (author)
Organisational ambidexterity is considered a crucial capability for long term firm survival and development. However, adopting and successfully implementing it presents multiple challenges. Furthermore, despite being increasingly popular in the last two decades, the role design can play in achieving it is notably missing from the discussion....
conference paper 2017
document
Peiyao, Cheng (author), Mugge, R. (author), de Bont, Cees (author)
Really new products (RNPs) are often difficult to comprehend, which may hinder consumers’ adoption. It is generally believed that designers can stimulate consumers’ comprehension by embodying RNPs in the form of product metaphors. However, empirical evidence for this is lacking. This study empirically examines the effects of product metaphors on...
conference paper 2017
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Bakker-Wu, S. (author), Calabretta, G. (author), Hultink, H.J. (author)
Brand experience is an important concept in marketing because it can affect brand loyalty, brand recall, and brand attitude. Brand experience design is therefore an important practice for companies to create favourable and meaningful experiences, through the design of various touchpoints that are in line with the brand values. This paper...
conference paper 2017
Searched for: contributor:"de Bont, C. (editor)"
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