- document
-
Steenbergen, Martijn (author)Online controlled experimentation (OCE), also called A/B testing, is an often used tool in industry to determine if deploying changes into production is the right decision to make. Running experiments has shown an immense impact to the revenue of companies in industry, however this type of experimentation comes with a lot of pitfalls, of which...master thesis 2020
- document
-
Mulders, Ernst (author)The number of conducted A/B tests is growing throughout companies in software development. Many of these companies develop their own in-house Experimentation Platform to support these experiments. In this thesis we identify factors that influence the trustworthiness and soundness of A/B tests by conducting a literature review. We discuss...master thesis 2019