Improving system adoption of the OV-chipkaart

Could Philips get into the personal care routine of young men?: Strategy to bring meaningful shaving solutions to young men

The current electric shaving market is stagnating in many regions of the world; and the blade market share is growing faster than the electric shaving market share. Philips is looking for new business opportunities to grow market share in the shaving market. A growth business opportunity that consists on targeting young men that are about to...