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Searched for: department%3A%22Product%255C+Innovation%255C+Management%22
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" It's a Honda! for me...": An exploratory student project on branding and product design for the older adult population
Person, F.E.O.K. (author), Warell, A. (author), Karjalainen, T.M. (author), Rahe, U. (author)
conference paper 2009
