Integrating design thinking in SMEs

This thesis addresses technology development in SMEs and how a design oriented service can increase the output of successful innovations. Ultimately, from the research findings a designerly approach is developed, to guide SMEs though the most crucial development stages. The scope of the research was established because of personal interest and...

The development of a consultancy instrument to support SMEs in defining new product requirements from a customer-driven perspective

The Master Thesis describes the development of a consultancy instrument for Syntens to support SMEs in defining product requirements from a customer-driven perspective. In the current situation, many SMEs have internally focused new product development activities, without emphasizing customer needs and experiences. This causes poor alignment...

The development of the KIST: The new innovation strategy tool for Buro Koos

Buro Koos is an Amsterdam based strategic design consultancy firm, which helps companies in various industries with innovation on product, service and communication level. Buro Koos experienced firsthand that often small and medium sized enterprises (SMEs) are skeptical of hiring an external company for innovation advice. This project was in...