Influencing consumption behaviour through food packaging design: A research on the design aspects of packaging

Everybody has experienced it: you start eating from a pack of biscuits or other snacks and suddenly the pack is empty. Even though you did not intent to eat all of it in once. It is known that the package and the food it contains can make a consumer eat more, but little is known of the opposite. This graduation report (hereafter: study) is a...

Dress to kill: A guideline for launching and designing a limited edition pack

Although FMCG brands today regularly launch limited edition products, there are currently not many theoretical discussions on this type of product introduction. To better advise its clients, CARTILS, the client of this project, is interested in gaining more knowledge about limited edition packaging from both theoretical and empirical...

Strategic product advice for market expansion of the KeyKeg packaging and dispensing solution

Lightweight Containers B.V. is producer of the patented KeyKeg packaging solution to contain and dispense (semi) liquids. The KeyKeg is a one-way keg and is designed according to the bag-in-shell principle. A pressurized PET shell houses a specially developed odorless, tasteless and flexible inner bag with superior barrier qualities, which...

Packaging strategy of men's skin care products in China

Sponsored by Unilever, this project was originated in the department of Packaging, aiming at developing strategic packaging advice for brand X’s men’s face care category in China. The main goal of this project was to give recommendations for the packaging team to develop attractive and suitable packages for the brand X. Brand x is a face care...

Leading a cash cow to a new field: The development of Smurfit Kappa’s Bag-in-Box principle for a new market

Smurfit Kappa Group is a world leading company of paper-based packaging and is the largest waste paper trader and consumer in Europe. In Smurfit Kappa Specialties Division, Bag-in-Box has been one of the successful packaging solutions for the past 10 years. It is nowadays widely used in the wine industry. However, the wine market is becoming...

Contemporary Sustainable Premium Margarine Packaging: A product and strategy design for Unilever

Margarine is a novel product in comparison with butter; however it does have a little over century's heritage. As the timeline moving margarine has continuously improved, now it is the time that margarine starts claiming the premium product title. Hence a research was carried out to explore the opportunities which led to a product innovation. A...

Develop Office Paper Packaging As Market Differentiator While Adding Value

The current office paper packaging is almost standardized in the industry. But the protection performance is not matched to the requirement for its content, office paper. Also, the usage of carrying and opening are not satisfying to people who interact with it. In addition, Office Depot is eager for offering green products which are...