Searched for: department%3A%22Product%255C%252BInnovation%255C%252BManagement%22
(1 - 1 of 1)
- document
-
Carbon, C.C. (author), Michael, L. (author), Leder, H. (author)Consumer product design needs design evaluation for obtaining information about consumers’ preferences and liking to optimize market success. Such evaluations are usually conducted in simple single-shot studies where consumers only once have to evaluate, for instance, the attractiveness of a design. However, innovative designs often break common...journal article 2008