Searched for: department%3A%22Product%255C%252BInnovation%255C%252BManagement%22
(41 - 60 of 82)
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Hellen, K. (author), Saaksjarvi, M.C. (author)Previous research has distinguished between forms of envious reactions - malicious envy that is characterized by hostile feelings leading to negative consequences for firms and benign envy that is free of hostility and leading to positive consequences. In this paper, we focus on identifying conditions when benign envy can turn into malicious...conference paper 2012
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Alkaya, M. (author), Sleeswijk Visser, F. (author), de Lille, C.S.H. (author)Gathering and analyzing user data in new product development (NPD), both qualitative and quantitative, can be a strong driver for innovation in companies. While ideally user data should be obtained through direct interactions between NPD departments and targeted users, time and cost restrictions often make this impossible within organisations....conference paper 2012
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Moons, I.M.R. (author), De Pelsmacker, P. (author), De Wit, I. (author), Du Bois, E. (author)The separation between the field of marketing strategy and marketing action (creating new products) is longstanding. Still, product development may become a key element for branding because it serves as a cohesive factor for all elements that configure brand personality and experience. This paper investigates the effect of introducing different...conference paper 2012
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Coimbra Cardoso, C.M. (author), Guerreiro Goncalves, M. (author), Badke-Schaub, P.G. (author)People from different professional arenas search for inspiration in a number of sources, be it in memories from past experiences or in the physical environment that surrounds them. Purposefully or unconsciously, scientists, artists, writers and different types of designers for instance, come across diverse types of stimuli that they expect might...conference paper 2012
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De Wit, I. (author), Du Bois, E. (author), Moons, I.M.R. (author), Jacoby, A. (author)As current design students will be potential moderators for future design ideation sessions, the research focused on an ideation guide to support them in executing these sessions. Nowadays, mapping the number of tools onto the logic of the innovation process gives an overload of possibilities and reveals the following important difficulties: (i)...conference paper 2012
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Calabretta, G. (author), Gemser, G. (author), Wijnberg, N. (author), Hekkert, P.P.M. (author)Innovation and design literature have given limited consideration to the strategic role of design consultancies in the innovation processes of their clients. A plausible explanation is the difficulty to assess the quality of design consultancies’ output, given the intangibility of the output itself and the difficulty of connecting a knowledge...conference paper 2012
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Guerreiro Goncalves, M. (author), Coimbra Cardoso, C.M. (author), Badke-Schaub, P.G. (author)The selection of inspirational sources is a crucial step while designing, which potentially can enhance creativity. However, empirical investigations have demonstrated a dual-effect that some stimuli might have during idea generation. Therefore, it is valid to discuss whether designers are disregarding other stimuli, such as textual...conference paper 2012
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Nik Ahmad Ariff, N.S. (author), Badke-Schaub, P.G. (author), Eris, O. (author)In this paper, we present an exploratory protocol study on the use of different communication channels during design sketching. We focus on how individual designers share their mental models with other designers in a group, and analyze their use of graphical, textual, and verbal communications during concept generation. Our findings suggest that...journal article 2012
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- Roscam Abbing, E. (author), De Lille, C.S.H. (author) lecture notes 2012
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De Lille, C.S.H. (author), Roscam Abbing, E. (author), Kleinsmann, M.S. (author)Design is not only just for products, logo’s or websites anymore. More and more companies are embracing design as a way to enable their organization to adapt to changes in society. One of the challenges many organizations face at the moment is how to create value for their customers by delivering experiences. One of the ways to do this is to...conference paper 2012
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Van de Rijt, J. (author), Santema, S.C. (author)More than 15 years ago Dean Kashiwagi created a process called BVP/PIPS (Best Value Procurement/Performance Information Procurement System) at Arizona State University. PIPS is a procurement method that aims to select the most suitable vendor for the job, to spur this vendor on to highest performance, and to reduce the client’s management and...journal article 2012
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Nik Ahmad Ariff, N.S. (author), Badke-Schaub, P.G. (author), Eris, O. (author)The present study investigates the relation between sketching and communication in teams during the idea generation process in early concept generation. A quasi-experiment study has been conducted with Masters students of Industrial Design Engineering at Delft University of Technology, Netherlands. Six groups consisting of three students had to...conference paper 2012
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Hellen, K. (author), Saaksjarvi, M.C. (author)In this paper we set out to investigate the nature and effects of infant anthropomorphism in products, i.e. products that share features of human infants. Across four studies, evidence suggests that infant anthropomorphism comprise four dimensions: sweetness, simplicity, sympathy, and smallness. We found that consumers react positively to infant...conference paper 2012
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Hellen, K. (author), Saaksjarvi, M.C. (author)Research on the effects of envy in marketing situations suggests that envious consumer reactions can come in a positive form, benign envy, and a negative form, malicious envy. In this research it is shown that narcissistic personality dimensions differently impact benign and malicious envy. More specifically, results indicate that authority and...conference paper 2012
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- Simonse, W.L. (author), Vis, S. (author), Griffioen, E. (author), Nino, L. (author), Ruiz, C. (author), Crossley Urrego, A. (author), Soto Camacho, G. (author) conference paper 2012
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- Maier, A.M. (author), Kleinsmann, M. (author) journal article 2013
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Murto, P. (author), Ahola, M. (author), Person, F.E.O.K. (author)In this paper, we study mood boards and the process by which they can be used to understand consumer inferences about environmental sustainability in the early stages of green product development. As a component of a research project on sustainable ship design, we created mood boards showcasing three ship interior concepts. In simulating the...conference paper 2013
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Da Silva Vieira, S.L. (author)This doctoral thesis proposes ways for the translation of the Lean Thinking (LT) into design practice and research, taking the LT concepts as dimensions to study designers’ behavior across design disciplines. Lean Thinking has its roots in manufacturing, however, as a philosophy of guiding principles of Value creation, LT has been applied to a...doctoral thesis 2013
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Kopecká, J.A. (author)In today’s world of multi-component and multi-technology products, firms are obliged to seek knowledge for new product development (NPD) from external sources. Supplier firms are one such external source. The thesis aims to contribute to the development of a theory on supplier involvement in new product development (NPD) by advancing...doctoral thesis 2013
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Saaksjarvi, M.C. (author), Hellen, K. (author)A product’s value proposition rests on the notion that it brings value to its customers. Typically, such value is created by having novel product functionality, superior technology, or new customer benefits, but value can also be created by adhering to what is fundamentally important to customers in their lives. Focusing on customers’ happiness...journal article 2013
Searched for: department%3A%22Product%255C%252BInnovation%255C%252BManagement%22
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