How strategic design abilities address unmet value in service engagement strategies

Purpose – Engaging with customers and addressing unmet value have become increasingly challenging within multi-stakeholder environments of service innovation. Therefore, this paper aims to address this challenge by studying how strategic design abilities address unmet value in service engagement strategies. Design/methodology/approach – The...

Designing and Implementing Overarching Servitization Strategies in B2B Manufacturing Industry

Purpose: This paper explores how a B2B technology-driven industrial manufacturer of capital goods can organise a service exploration process to create value for customers and end-users downstream of its value supply chain.<br/>Design/Methodology/Approach: We employed the action research (AR) methodology to design and implement interventions,...

Suspense as a driver for University-Industry Collaboration

The rise of shared global challenges has increased the importance of joint innovation efforts. UniversityIndustry Collaborations (UICs) represent an underexplored opportunity for multi-company initiatives. This article explores how universities can adapt their collaboration offerings toward industry partners so as to better facilitate innovation...

Strategic innovation tools enabling nautical stakeholders to shape a next level port

The current study explores how strategic design can foster innovation within the nautical process. With a focus on creating and learning by doing, strategic design can generate value among the nautical stakeholders. The nautical (operational) process has been explored in detail and translated into boundary objects to facilitate and foster...