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document
Athanasopoulou, A. (author), de Reuver, Mark (author)
Business model tools are commonly used to describe and communicate business model ideas. However, studies do not sufficiently address whether and how business model tools support the early, exploratory phase in which new business models are initiated, conceptualized, assessed and planned. In this exploratory phase, offerings and addressable...
journal article 2020
document
Athanasopoulou, A. (author)
Opportunities such as digital technologies are fundamentally reshaping businesses. Enterprises are moving from selling physical products and services, to providing digitally enabled services. Enterprises need to rethink their business models and how to adapt them to take advantage of these opportunities. How to adapt the existing business model...
doctoral thesis 2019
document
Athanasopoulou, A. (author), Haaker, Timber (author), de Reuver, Mark (author)
As digital technologies are transforming enterprises, the interest in business models is increasing. Technological disruptions like the Internet of Things (IoT) drive enterprises to redefine their business models to create and capture value, and eventually, to stay competitive. The need for business model innovation may be urgent, yet it is not...
conference paper 2018
document
Athanasopoulou, A. (author), Haaker, Timber (author), de Reuver, Mark (author)
Attention to business models (BM) is increasing as digital technologies are transforming enterprises in many industries. Technological disruptions such as the Internet of Things (IoT) force enterprises to rethink their BM to create and capture value. Even though the need for business model innovation (BMI) may be clear, how to change a BM is not...
conference paper 2018
document
de Reuver, Mark (author), Athanasopoulou, A. (author), Haaker, T.I. (author), Roelfsema, M. (author), Riedle, M (author), Breitfuss, G. (author)
Business model innovation (BMI) is becoming increasingly relevant for enterprises as they are faced with profound changes like digitalization. While business model thinking in academia has advanced, practical tooling that supports business model innovation for small and medium sized enterprises (SMEs) is still lacking. In this paper, we design,...
conference paper 2016
document
Athanasopoulou, A. (author), Bouwman, W.A.G.A. (author), Nikayin, F.A. (author), de Reuver, Mark (author)
Digital technologies are transforming the automotive industry, and disrupting traditional business models based on ownership of cars. With the emergence of connected cars, mobility services and servitization, questions arise on how these enabling technologies affect the ecosystem. In this paper, we propose a research agenda for the digitalized...
conference paper 2016
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