Circularity adoption in corporate real estate: The consumers’ perspective

The pressure for businesses to respond and contribute to sustainability is increasing and organizations are expected to actively address these issues (Joyce & Paquin, 2016). However, achieving circularity in real estate development poses significant challenges and barriers. Previous studies have primarily focused on the drivers and barriers...

Niche strategy selection for kite-based Airborne Wind Energy technologies

Through the analysis of historic cases high-tech innovations, a selection process has been devised to accelerate sustainable innovations to large-scale adoption. The niche strategy selection process has been applied to, and validated with, the case of kite-based Airborne Wind Energy, resulting in an overview of its barriers and guidance to...

A Management Strategy for Additive Manufacturing

The thesis is about a Management Strategy for Additive Manufacturing - how engineering change influences the NPD process through the adoption of new manufacturing technology. How managers do not adopt new manufacturing technology, because of their management strategy. Furthermore, how management are the main influence on the adoption of new...

Adoption and diffusion of a marketing led organisation in syngenta seeds

Project context and scope The launch of the Marketing Led Organisation (MLO) in Syngenta Seeds in 2010 marked, in effect, the start of an adoption and diffusion process with the purpose to spread the MLO throughout the Vegetables EAME organisation. The way to diffuse the MLO was using a dedicated group of carefully selected employees, called...