Novus Voltus et elit Consilium ( ‘New features and focus strategy’ )

This master thesis is the result of a graduation project for the MSc program of Strategic Product Design with the faculty of Industrial Design Engineering from Delft University of Technology, executed for Spyker Cars. The brands rich heritage has been passed over, with the acquisition of the brand name, to the new founded Spyker company and its...

Getting DRS Albatross on the road: The story of an instrumented introduction strategy

Chard Safety BV (CS) is a company in automotive crash safety systems. The patented Deceleration Responsive vehicle-Seat (DRS) Albatross is their main concept. The seat is able to drastically reduce forces on the occupant during a crash and claims to eliminate whiplash. It could also be made lighter compared to current car seats, because of its...