Designing for short experiences: A Millennials-centered innovation approach for BMW

This master thesis focuses on designing for short-term driving experiences. This strategic opportunity is discovered through a user-centered approach focused on understanding Millennials: people born between the 1980s and 2000s. Millennials are crucial to BMW because they are reaching economic independence and becoming future potential BMW...

Exploring opportunities for personal sales and after-sales video: From selling car repairs to motivating an active recovery in physiotherapy

Personal sales and after-sales video is currently applied mainly in the automotive industry. This report investigates the benefits from this type of videos and searches for new applications in new markets through a creative approach. An application in physiotherapy, where personal videos are used to motivate and support an active revalidation is...

Interface design for tele-remote control of heavy road vehicles

This thesis describes what is relevant for interface design for tele-remote driving of heavy road vehicles. A design framework was created to describe what these relevant aspects are. With this design framework a design process is done.

Extending the velocity range of Robotic Volumetric PIV: Desing and application of a multi-Δt approach

Car industry and motorsport development nowadays strongly rely on wind tunnel testing. As the literature survey shows, in order to fully understand the characteristics of the flow around a car, large-scale and volumetric flow field measurements are required. For its features, PIV can be pointed as a useful technique for automotive wind tunnels....

Aito Haptic Mid-Console: Design of an Haptic Feedback Enabled Demonstrator for Automotive HMI Applications

While touch Interfaces have greatly improved the user friendliness and functional possibilities of devices, haptic feedback has been lacking in user interface design. Good Haptic feedback not only gives confirmation of a key press, but also enriches the user interaction and improves the usability of interfaces.<br/>This absence of haptic...

Data sharing for a circular economy: A project for plastic's traceability in the automotive supply chain

The relevance of circular economy, in these days where the environmental impact and toll of humans’ activities is undeniable, grows steadily. Circular economy, founded on three basic principles, advocates for all materials to be kept in use for as long as possible. This takes a concrete shape, for example, in the importance of recycling...

A Business Model Taxonomy for Data Marketplaces: Data Trade in Various Trading Structures

Companies are increasingly reliant on internal and external data sources to innovate their products and services. Currently, companies produce data for their own usage and store it in data silos afterwards. This hinders secondary data usage, when companies reuse external data. Data marketplace owners enable data trade across companies, but...

Multiple people detection and localization with multistatic UWB radar in multipath environments for the automotive industry

In the Roadmap of 2025, EURO NCAP has announced that it will reward car manufacturers that include Child Presence Detection (CPD) technologies in their vehicles starting from 2022. Additionally, seat belt detectors are currently based on pressure sensors which can be falsely triggered with large objects placed on the seats. By basing the...

´A Car as Guardian Angel´: An exploratory study on how BMW can be meaningful in the Indian market for women´s empowerment & safety

This graduation project focuses on creating a meaningful connection between BMW and Indian consumers. The goal is to increase </p> <p style="margin:0cm;margin-bottom:.0001pt;font-stretch: normal">understanding of the Indian market, as a means to strengthen BMW´s market </p> <p style="margin:0cm;margin...

Framework for sustainable recycling in automotive prototyping: The case study of Polyamide 12 in Additive Manufacturing

Improving sustainability in industrial processes is a key topic for the welfare of the environment. One of the major environmental problems caused by industrial processes is industrial waste production. In the automotive industry, the use of polymers such as PA12 for prototyping produces tons of waste per year which are generally destined to...

Measuring Future Performance of Fictitiously Merged Motor Vehicle Manufacturers with a Composite Indicator from Economic and Environmental Perspectives

This work investigates company performance measurement in case of a merger by applying a composite indicator for measuring company performance from economic and environmental perspectives. <br/>The recent merger between Motor Vehicle Manufacturers (MVMs) Peugeot Société Anonyme (PSA) and Fiat Chrysler Automobiles (FCA) has drawn attention due to...