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Otte, T.J. (author)Brouwerij Klein Duimpje is a microbrewery, founded in 1997, and situated in Hillegom. It currently has a beer range of more than twenty different beer styles. The focus of the assignment for Brouwerij Klein Duimpje was to define a strategy to attract more consumers to buy Klein Duimpje beers. During the analysis it was discovered that the...master thesis 2014