Hello Goodness: An opportunity in vending for PepsiCo Benelux

This master thesis describes the process of introducing a healthy vending concept in the Dutch market. This concept enables PepsiCo Benelux to increase the sales and visibility of their healthier product portfolio. This is done by introducing a new sales strategy: healthy vending machines which serve as a solution for daily snacking. It offers a...

The Synergy Platform - Inspring collaborative behaviour in a corporate venturing environment

This thesis focuses on improving the performance of ventures through collaboration and knowledge sharing. Many huge multinational companies are struggling to keep their innovation funnel filled and to transform their ventures into successful new businesses. One of the challenges that Internal Corporate Ventures are facing is the lack of overview...

Researching the urban as a metabolism to find a bottom-up strategy for the regeneration of Overvecht

This paper examines a new approach to regenerate the neighbourhood Overvecht in Utrecht by tackling some of its problems using a bottom-up strategy. The neighbourhood is approached as a metabolism using a Material Flow Analysis (MFA) and an Urban Political Ecology (UPE) approach. The UPE unveils relational problems while the MFA gives more...