"An interactive strategy tool’s influence on strategic understanding”: Developing an interactive strategy tool and measuring its influence on strategic understanding through user experience interviews and questionnaires

This master's thesis sought to explore the influence of an interactive strategy map on employees' strategic understanding. The objectives of the research were to firstly conceptualize and develop an interactive strategy map, secondly, analyse how employees across the organizational hierarchy interacted with the map, thirdly, to measure employees...

How can early-stage startups obtain their first 1000 customers? A case study for the sewing startup Maki

Before this thesis, the startup Maki was founded with the aim to inspire people in their twenties to sew their own clothing. A product was developed which gained promising traction. But to scale Maki, gaining traction is vital, just like it is for other startups.<br/><br/>To answer the main question, ‘how can early-stage startups obtain their...

Strategic Market Entry for Energy Aggregator Firms in the Netherlands: A qualitative study exploring potential business strategies and business models and their viability for aggregators in the Netherlands

A profound change is occurring in the Dutch energy system and significant growth in energy production from renewables can be observed. This requires flexibility solutions to balance the demand and supply of electricity. As described by the European Union in the Clean Energy Package, aggregators have the important responsibility to provide this...

Feasibility study of product-service system model for cradle-to-cradle products

This thesis report helps to identify which business strategies can make product-service systems a feasible business model for cradle-to-cradle certified products. Cradle-to-cradle is a product certification that highlights the material re-utilization and material health of any products. Product-service systems are the business models that...

Steel curtain walls for reuse

The main purpose of this study is to make the circular economy principles applicable for the company Klöckner Metales ODS Nederland (ODS NL). This manifests in an extensive literature study on the CE and an analysis of the company, followed by design suggestions for improvements of their current Jansen VISS steel curtail wall system. The second...

Connecting the Machine-building Industry: Stimulating the adoption of Industrial Adhesives and tapes

This graduation assignment comprises the challenge of development of a market growth strategy for the Industrial Adhesives and TapeDivision (‘IATD’) of 3M Benelux to gain corporate growth in the B2B market segment of the Dutch Machine-building Industry. 3M IATD is one of the five key players in the Business to Business (B2B) Industry for...

Entrepreneurship in Solar Energy: Discovering the Product Meaning and Designing a Product, Service and Business Model

This thesis presents the design of a solar energy product-service-experience combination that could provide solar energy a new product meaning and perhaps encourage Dutch consumers to use (more) solar energy. The project was initiated by the start-up Googreen as a means to explore suitable business opportunities for the company to enter the...

LegBank: Strategic view on orthopedic care at BoP in Colombia

A feasible, desirable, viable and impactful business strategy with potential to bring an innovative and context-fitted value proposition (Majicast) closer to the lives of low-income people with mobility disabling conditions at BoP in Colombia though a service outreach delivery infrastructure. With this approach, a non-profit organization based...

Business Strategy Design for the Cooperative Traffic Business

Late 2013 the Dutch Ministry of Infrastructure and Environment created the project Spookfiles A58. In this project the cooperative traffic theory is used to solve traffic wave congestion. In the cooperative theory, vehicles are able to communicate with their peers and roadside traffic systems quickly. Vehicles constantly broadcast data about its...

Factors in the IT strategy process that affect the Business-IT alignment in Fast Moving Consumer Goods companies: A case study

This thesis assesses which factors of the IT strategy processes in Fast Moving Consumer Goods production companies improve the alignment of IT services to the Business. Companies in the Fast Moving Consumer Goods industry focus their strategies on the operational processes of their organization. The company goals are generally focused on the...

One Giant Leap For Brouwerij Klein Duimpje

Brouwerij Klein Duimpje is a microbrewery, founded in 1997, and situated in Hillegom. It currently has a beer range of more than twenty different beer styles. The focus of the assignment for Brouwerij Klein Duimpje was to define a strategy to attract more consumers to buy Klein Duimpje beers. During the analysis it was discovered that the...

Sustainability Maturity Model: The Pilot Sustainability Agenda-Setting in Business

The Master’s programme Industrial Ecology is jointly organised by Leiden University and Delft University of Technology. Sustainable development is a young, developing field in which many standards, certificates, and initiatives are spawning. Companies are expected to work on sustainable development by its customers, investors, and society in...

A Decision Model For Strategic Alignment In Supply Networks: A Case From Apparel Industry

In today’s highly competitive market, it is very difficult for companies to stay successful in the market. While manufacturing methods have improved in last fifty years, competition is taking place at the level of whole supply chain rather than production only. Accordingly, the apparel industry which has long and complicated supply network needs...

How to align the business model adaptation process with a changing environment? An analysis of the business model adaptation process at an incumbent energy supplier

This research explores the process of Business Model Adaptation, using the case of a Dutch incumbent energy company who face a rapidly changing business environment in the consumer segment. Given the rapidly changing energy landscape it is required that established energy companies decide and adapt fast in order to remain viable and competitive....

ForBuS: A Tool to Form a Business Strategy

In this graduation report companies who lack in having a clear and supported business strategy are offered a solution. This solution comes in the form of a business strategy forming tool: ForBuS. ForBuS is based on extensive literature research where the closed loop management system of Kaplan & Norton (2008) is used as basis. ForBuS is an...

Enriching SCOR Model: Recapturing the notions of Business Strategy and Business Sustainability

The Supply-Chain Operations Reference (SCOR) model, established by the Supply Chain Council, constitutes the most renowned state-of-the-art analytical tool when it comes to the Supply Chain Management domain. Although it enumerates several prominent advantages, which are mainly related to its systematic and holistic approach, there appear to be...