A Strategic Approach to Monetizing the Camping Experience of Generation Z: a case study for ANWB

One of the largest trends among young adults concerning the camping industry is the vanlife movement. As ANWB requested research into targeting Gen Z with their camping portfolio, this project dives into an analysis of the current market trends, the company and its industry and the consumer and their behavior. The ultimate goal of the project is...

Quantitative Evaluation of Operations for Omni-Channel Warehousing: FMCG Warehouse Simulation Study

This study evaluates the impact of operational philosophy on the efficiency of omni-channel warehouses. Suppliers want to integrate an online order channel in existing infrastructure, while efficient integration of omni-channel operations is challenging due to the difference in nature of e-commerce orders and store orders. Integration of...