How to lead the transition from multichannel to omnichannel retailing: Address the current challenges and associated indicators with the assistance of a theoretical framework

This thesis focuses on the transition from multichannel to omnichannel retailing. To provide insight into this, the current challenges and related indicators are identified by means of a multiple case study. In addition, a theoretical framework for the omnichannel retailing concept is designed. On the one hand, this will help to increase the...

Is data really the new oil?: An assessment of the viability of data marketplace business models

Data has often been stated to be “the new oil”. This is said because both oil and data can be very valuable but only after they have been pre-processed. Among other things, a challenge for creating value from data lies in realizing data exchange. This is what data marketplaces aim to do. The number of shutdowns of data marketplaces during the...

Assessing the contributions of the Y-factor in evaluating CO2 abatement options

The starting point of the thesis is that national CO2 policy options are complex. In other words, that there are non-economic factors that are play at the implementation of the CO2 options. Why do some CO2 options not materialize in the market, despite favorable economic conditions? Current methods for answering such questions are strongly...