Developing DIVE, a design-led futures technique for SMEs

Futures techniques have long been used in large enterprises as designerly means to explore the future and guide innovation. In the automotive industry, for instance, the development of concept cars is a technique which has repeatedly proven its value. However, while big companies have broadly embraced futures techniques, small- and medium-sized...

How is brand experience designed in practice?: Results of a multiple-case study

Brand experience is an important concept in marketing because it can affect brand loyalty, brand recall, and brand attitude. Brand experience design is therefore an important practice for companies to create favourable and meaningful experiences, through the design of various touchpoints that are in line with the brand values. This paper...

Concept Cars as a design-led futures technique

Innovation forces organizations to think about the future. The many techniques<br/>guiding these explorations are named futures studies, which are inquiries into images of the future and their surrounding elements. Although futures studies help organizations to change, their results are often difficult to interpret, and they frequently fail to...

Mental model differences between external designers and their clients: The influence on project exploration, project exploitation and project performance

Prior research indicated that external designers are often hired by their clients to bring new knowledge into their organization. To assure that an external designer’s knowledge is implemented in the organization of the client, managing the relationship between the two is essential. Although it seems particularly important that the external...

Supplier's sales engineer as a knowledge worker

The paper forms part of a multiple case study in progress that focuses on information relationships, i.e., the exchange of information and knowledge at the micro-social level between supplier and buyer firms in the fuzzy front end of product development. The micro-social level is made up of dyadic information relationships between the Design...