The experience map. A tool to support experience-driven multisensory design

Product designers may struggle to materialize their initial, abstract idea into tangible sensory features forming a product. Being aware of the role of every sensory modality in conveying a specific experience, they are more likely to come up with original and meaningful solutions. However, it can be challenging to manage an experience-driven,...

Designing with precedents

Every year designers are challenged to generate new and unique product forms. Often, the design and form of previous products constitutes a basis for the generation of new ones. What role then do existing products play in the generation and development of new product forms? How can this role be influenced by means of new design techniques? And...