An Advisory Framework for the establishment of E-commerce for FMCG-food goods in the Middle East (MENA)

This study aims to explain and understand how companies, more specifically Middle Eastern (MENA) companies in the FMCG-food sector can innovate from completely brick and mortar establishments to transition into an E-commerce platform (for FMCG-food goods) that enhances the willingness or intention to purchase these products on an online platform...

The impacts of e-commerce growth on the amount of kilometers driven for last-mile delivery in the Netherlands: A system dynamic based analysis on the relation between e-commerce and the logistic sector

This research clarifies the relations between the growing e-commerce sector and the logistic sector. The last-mile transportation of goods bought via e-commerce is growing, which leads to negative impacts on the environment and mobility. A Causal Loop Diagram (CLD) illustrating the relations is made and a simulation model is build quantifying...

Increasing E-loyalty: A roadmap towards growth while enhancing the brand Loyalty of Home Design Shops

This thesis proposes a strategy in the form of a design roadmap in order to enhance the E-loyalty (brand loyalty) of the E-commerce company Home Design Shops.The past 10 years internet retail sales have been rapidly growing. The gradual...

Personalized Personality Virtual Agents: Assessing the impacts of virtual agent’s personality match on user’s trust, personal attachment, perceived risk and purchase intention in e-commerce

The ever-increasing competition has led firms to higher adoption rate of technology to drive business efficiency and operation. One of the disruptive technologies of this century is Artificial Intelligence (AI), with virtual agents as one of its application. To get the maximum value of virtual agents, businesses attempt to personalize their...

Brand experience design for a second-hand transaction platform

The project is about an online second-hand trading platform running in China, named Paipai Second-hand (Paipai). The project aimed to tailor a branding strategy for Paipai and deliver the according brand knowledge through a holistic brand experience to create Paipai’s brand image in consumers’ mind and build up its brand equity. Starting from...

Artificial Intelligence in Customs Risk Management for e-Commerce: Design of a Web-crawling Architecture for the Dutch Customs Administration

The last decade saw the rise of e-commerce trade and the shift of the manufacturing industry to the emerging economies, China first of all. In this context, the European Customs Authorities experienced an explosion of small parcels coming from e-commerce websites, often from China, and faced difficulties to detect fiscal frauds and security...

The introduction of a female fashion line: A strategisch approach

Suitsupply is a Dutch fashion brand founded in 2000 by Fokke de Jong. Today, the brand is grown into a multinational, which is running more than 50 stores spread worldwide. The brand targets on businessmen and offers them both tailor-made suits and convection sized casual apparel, through online and offline channels. The experience of tailor...

Motives for shopping channel decisions: A comparison of online and offline shopping behaviour

On- and offline retail channel integration strategy for Scotch & Soda B.V.

To date, the 120 official Scotch & Soda stores deliver a more engaging brand experience to the customer than the website. From the interior design to the trained store staff (supported by the Scotch Academy), customers can participate in and are exposed to an experience that is not currently being realized through the online channel. The retail...

The consumer electronics market: Electronics stores in an online world

The relationship of online retail strategies and retail real estate.

WeTrade: A service that enables and stimulates interaction on the global market

The design of a service that enables and stimulates local BOP businesses to interact on the global market. Why Businesses in informal settlements run almost 24 hours a day producing just enough to earn a living. Time is money. Goods and raw materials, manufactured by these businesses, are exported worldwide. Local Businesses seem fully...