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Latifi Rostami, S.M.A. (author), Nikou, Shahrokh (author), Bouwman, W.A.G.A. (author)
Although research has shown that business model innovation (BMI) can create a firm's competitive advantage and enhance its performance, many small and medium-sized enterprises (SMEs) fail to obtain the expected outcomes when innovating their business model. Business Model Innovation (BMI) leads to irreversible fundamental changes in key...
journal article 2021