Searched for: subject%3A%22Innovation%22
(1 - 1 of 1)
document
Lopez-Nicolas, Carolina (author), Nikou, Shahrokh (author), Molina-Castillo, Francisco Jose (author), Bouwman, W.A.G.A. (author)
Purpose: By drawing on various theoretical approaches and a gender perspective, this paper aims to examine business model (BM) experimentation as a step towards BM experimentation capabilities as an outcome and, as such, a key antecedent to firm performance. Design/methodology/approach: In this paper, using a unique data set of 444 European...
journal article 2020