Maintaining consumer motivation in digital loyalty programs

Loyalty programs are mainly implemented to build up the relationship between the company and the customer, i.e. to increase the customer loyalty. This has both social and financial benefits for the customer (e.g. feeling of community, discounts, etc.) as well as for the company (e.g. better relationship with customers, increase share-of-wallet,...

Maintaining consumer motivation in digital loyalty programs

Loyalty programs are mainly implemented to build up the relationship between the company and the customer, i.e. to increase the customer loyalty. This has both social and financial benefits for the customer (e.g. feeling of community, discounts, etc.) as well as for the company (e.g. better relationship with customers, increase share-of-wallet,...

The Hubway: A new mobility system in a future urban environment

DIEMIGO A delegation of three TU Delft faculties, Industrial Design Engineering (IO), Architecture (BK) and Electrical Engineering, Mathematics and Computer Science (EWI) join in a project called DIEMIGO (stands for De Integratie van Electische Mobiliteit In de Gebouwde Omgeving). They have the aim to research and design the integration of...

MyWheels: SSuccessful P2P car sharing in the Netherlands

Mobility is one of the key challenges of the 21st century and its continued development will be influenced by a wide variety of factors. Perhaps the most notable of these factors is sustainability. As society recognizes the increasing importance of sustainable development, it is clear that current mobility behaviors have to change. Private car...

Co-design of a mobile service creating a supportive community for a vulnerable and marginalised group: The homeless in London

This report documents the thesis project co-designing a mobile service that creates a supportive on-line community for the homeless in London. The project was performed from March to November 2011, six months in London for developing the service and two months in Delft for reflecting on the activities and writing. The thesis project was hosted...

Strategy Development and New Service Design for mobility start-up venture Go About

Mobility is something that is going to change drastically in the coming years and decades. The main influences are the web as a new social medium, and sustainability. Go About is a free offering where workers can plan and register mobility right from Microsoft Outlook as an online service that is integrated in the calendar as a plug-in. They...