Searched for: subject%3A%22Motives%22
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Zhang, X. (author), Liu, Mingqiang (author), Le, Yun (author), Wei, Jianjun (author), Zhu, Yongsong (author), Li, Yongkui (author)
Given that a strong owner has been identified as an important factor in the success of megaprojects, there has been a growing recognition of the importance of megaproject owner organizational capabilities. However, the questions of what organizational capabilities do owners need to foster successful megaprojects, and whether these...
journal article 2023
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Dai, T. (author), Hein, C.M. (author), Zhang, Tong (author)
This paper argues that a gap exists between the marketing of shore excursions and cruise tourists’ expectations of ‘local flavor’ experiences. The paper first establishes that this discrepancy exists, then aims to refine the focus of marketing and promotion, and finally proposes strategies for improving cruise tourists’ satisfaction....
journal article 2019