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Gulekov, R.V. (author)This thesis is focused on enriching the experience of a customer at an online apparel store. More specifically on how to make an online apparel store stand out among other online retailers. The author follows a design approach based on the exploration of the overall shopping experience. By exploring the shopping experience in physical and online...master thesis 2013
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Huang, P.R.Y.S. (author)The assignment was to study both the physical and the online shopping channel in order to design a concept integrating and thereby enhancing the physical and online shopping experience of Denim+ as a brand. The integrated solution must be intuitive in navigation and easy-to-use for the future customers of Denim+. Denim+ is a denim lifestyle...master thesis 2012