Enriching the shopping experience of a user in an online apparel store

This thesis is focused on enriching the experience of a customer at an online apparel store. More specifically on how to make an online apparel store stand out among other online retailers. The author follows a design approach based on the exploration of the overall shopping experience. By exploring the shopping experience in physical and online...

Integrating the online and physical apparel shopping experience

The assignment was to study both the physical and the online shopping channel in order to design a concept integrating and thereby enhancing the physical and online shopping experience of Denim+ as a brand. The integrated solution must be intuitive in navigation and easy-to-use for the future customers of Denim+. Denim+ is a denim lifestyle...