Co-creation as a usable product innovation strategy

This thesis investigates how co-creation can be a suitable strategy for product development. It resulted in a product innovation strategy where co-creation is the core strategy and will lead to several tasks and steps needed to take in order to develop new products. The product innovation strategy is designed for the company We Beat The Mountain...

Tying the Bowtie: Integrating Innovation and Brand Development for Fronteer Strategy

This report is the result of the final graduation assignment within the scope of the Master of Science (MSc) programme Strategic Product Design (SPD) at Delft University of Technology (DUT). The graduation assignment was executed in the academic year of 2009-2010. 'We believe that Innovation and Brand Development are in fact very strongly...