Designing a framework to enhance & implement customer orientation in buyer-supplier dyads: Organising customer orientation

The growth of a supplier is restricted when buyers have unmet expectations and thus frustrating experiences during the dyadic (between two parties) interactions. Hence the establishment of buyer-supplier relationships is limited. The organisational challenges of a supplier have a negative impact on the conveyed service quality. Customer...

Innovate New Service Development in a product-oriented healthcare corporation

To satisfy the growing needs of customers for services many product-oriented companies in various industries have started switching their focus from products towards service offerings. To stay competitive, New Service Development became an important concern for many companies to achieve. Company Z, which is one of the largest product-oriented...

Reimagining Hearing Care: A detailed strategy for Cambridge Audio to enter and disrupt the British hearing care market

The executive summary provides a brief overview of the findings and the solution based on the problem statement. The initial brief from the client side was an interest in the hearing aid market and how Cambridge Audio can enter this industry. The project follows the double diamond approach, starting with an extensive research surrounding the...

Localab

This project examines the current state of the art of using public participation in urban planning, resulting in a proposal for a new online participatory tool. Amongst other advantages, involving citizens in urban planning projects reduces the cost, time & risk of implementation, while the incorporation of ‘local knowledge’ in the decision...

Evolving Secrid’s product offering into product service systems: a concept and strategy

Secrid is a company that designs and manufactures innovative wallets and has grown very fast by doing so. The company has the ambition to play an important role in the self-defined pocketwear market, which is symbol for small and convenient products you carry with you. Acknowledging the rise and popularity of the smartphone as a pocketwear...

Designing a viable service concept for enriching the electric-bike experience

This project, carried out for the Dutch startup company Spaac, is a graduation project at the faculty of Industrial Design Engineering, at the technical university Delft. The assignment consists of three parts. Firstly, research investigates the user needs in urban individual transportation and people’s perception of the role of the electric...

Laatiepleinzijn: Design for Liveability

This master thesis is the final documentation of the graduation project “Laatiepleinzijn: Design for liveability” assigned by the Laatiepleinzijn initiative and the Faculty of Industrial Design Engineering, Delft University of Technology. It describes the design of a product-service system that enables inhabitants to improve local liveability....

Design of a business creation fund for Health Innovations.

Health Innovations, a venture capital firm in healthcare, is currently searching for a growth strategy to realize its corporate objectives. The search for this growth strategy was structured using the three growth directions of Ansoff (1957): product development, market development and diversification. In three steps the best direction was...

Designing a product service system aimed at embedding a vitality mindset into the daily work-lifestyles of employees

Lifeguard is a company which offers vitality programmes for business service companies. One of these programmes is called the ‘Energy Challenge’ and is targeted at an employee level. This graduation project aimed at improving the effectiveness of this programme as it is experienced as a fragmented programme. The concept which is designed to...