Innovate New Service Development in a product-oriented healthcare corporation

To satisfy the growing needs of customers for services many product-oriented companies in various industries have started switching their focus from products towards service offerings. To stay competitive, New Service Development became an important concern for many companies to achieve. Company Z, which is one of the largest product-oriented...

Thank You For Sharing: Interaction design of a peer-to-peer car sharing service

MyWheels, a Dutch non-profit organization, provides a hybrid of traditional business-to-consumer (B2C) and peer-to-peer (P2P) car sharing. In the P2P model, private car owners can share their cars with other drivers in the neighbourhood, it has been part of MyWheels service since late 2011. The focus of this project is to contribute to the...