Business Model Innovation in European SMEs: some preliminary findings

Business Models have been on the research agenda since the emergence of ecommerce and ebusiness in late last century. Although a lot of attention has been paid to the concept, ontologies, taxonomies and approach in the field of strategic management, information systems, digital business and high-tech entrepreneurship research, empirical research...

UCD4SME: Small to Medium-sized Enterprises involving their users and clients for product innovation

An increasing number of Small to Medium-sized Enterprises (SMEs) starts to realize the opportunities offered by User-centred Design (UCD). The issue is that our understanding of UCD either comes from large companies or is developed in an academic setting, without taking SMEs into account. This research project demonstrates that in order to make...

The development of a consultancy instrument to support SMEs in defining new product requirements from a customer-driven perspective

The Master Thesis describes the development of a consultancy instrument for Syntens to support SMEs in defining product requirements from a customer-driven perspective. In the current situation, many SMEs have internally focused new product development activities, without emphasizing customer needs and experiences. This causes poor alignment...

A breakthrough concept in large format printing: Reinventing the large format printer by means of reverse innovation from emerging markets

Océ, world leader in professional printing enjoys making big innovation steps. Designing products with great quality, reliability and user-friendly design. Océ is serving the professional large format CAD printing market with the excellent PlotWave 300 product. Unfortunately, SME’s in emerging markets can not afford the printer. Océ also wants...