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Bastiaansen, Sjoerd (author)
The study investigated a small- to medium-sized enterprise (SME) that had expressed the interest to explore the potential benefits of developing design capabilities. Previously, CM had conducted a company-wide branding exercise and saw an opportunity to explore this further. During a 6-month period, the researcher was embedded at CM as a design...
master thesis 2017
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Das, V.L. (author)
The pharmaceutical industry has been spending an increasing amount of money on R&D over the years. However, fewer drugs have been approved by the FDA and the EMA recently. This lack in innovation performance is a problem which needs to be solved in order to continue finding medicines for cureless diseases. Innovation lies at the heart of the...
master thesis 2014