Delivering B2B experiences that make Exact stand out: A participatory learning approach to Customer Journey Management

As the B2B environment of the Software as a Service (SaaS) industry is changing more rapidly than ever, Exact needs to constantly adapt to these changes and accommodate to the increasingly complex needs and wishes of their customers. Designing a good customer experience is vital in ensuring a sustainable competitive advantage for Exact. In order...

Entrepreneurs and Accountants: Vision 2025

Based on research with entrepreneurs, accountants and technology experts, a vision for the future of entrepreneur-accountant relationship is articulated. This vision is brought to life by the 'Centaur' product concept. Centaur uses Machine Learning to generate actionable financial insights. Voice commands make interaction seamless, and Dynamic...