Design Choices Underlying the Software as a Service (SaaS) Business Model from the User Perspective: Exploring the Fourth Wave of Outsourcing

Software as a Service (SaaS) can be viewed as the fourth wave of outsourcing. SaaS is a relatively new type of service delivery model in which a service provider delivers its services over the web to many users on a pay per use or period basis. In the scarce literature available, the SaaS business model is almost always analyzed from the...

Capturing Value from Platform-as-a-Service Technology: Platform-as-a-Service Adoption Model for Large Enterprises

Cloud computing market is expected to grow rapidly in the next five years. Even though Software-as-a-Service and Infrastructure-as-a-Service solutions will dominate most of the market, Platform-as-a-Service solution is forecasted to have the fastest-growing segment, especially in Western Europe. On the other hand, cloud computing is also argued...

Values in the filter bubble Ethics of Personalization Algorithms in Cloud Computing

Cloud services such as Facebook and Google search started to use personalization algorithms in order to deal with growing amount of data online. This is often done in order to reduce the “information overload”. User’s interaction with the system is recorded in a single identity, and the information is personalized for the user using this...