Uncovering the Importance of Branding in the Upscaling Process of Start-ups: Build a Start-up Branding Service for Achtung!

This project is initiated by Achtung! x Kraftwerk, having the goal to uncover the importance of branding in the upscaling process of start-ups. From the findings of this research, a new service proposition is designed that will help start-ups overcome their brand challenges by using the benefits of brand management.<br/>In the phase of...

Brand Development in technical start-ups: Developing a brand identity tool for technical start-ups based on theoretical insights and practical experience of the Magic Mitad case

This integrated master thesis presents the outcomes of a conducted research to obtain a double master degree of the masters Strategic Product Design and Science Communication. This research focused on brand development in technical start-ups before product launch. Both a practical and a theoretical study has been conducted, which resulted in a...