Unity in Variety in website aesthetics: A systematic inquiry

This research experimentally investigates whether Unity-in- Variety can account for the aesthetic appreciation of websites. In a first study we designed two sets of web pages, differing in layout style and content, to systematically and independently vary on both unity and variety via the design factors contrast and symmetry (for unity) and...

The beauty of Unity-in-Variety: Studies on the multisensory aesthetic appreciation of product designs

This thesis embarks from the idea that aesthetic appreciation of product designs is determined by simultaneously perceiving the two partially opposing dimensions of unity and variety. People actively avoid boredom by searching for variety because it challenges the senses and offers the potential of learning new information. Hence, people browse...