- document
-
Kuś, A.M. (author), Mota, Nelson (author), van Bueren, Ellen (author), Carmona Báez, Antonio (author), Asselbergs, M.F. (author)The urgency of addressing housing challenges in low-income areas is increasing due to widening socio-economic inequalities and the worsening impact of natural disasters. Saint Martin, a small Caribbean island, is struggling to provide affordable housing amidst hurricanes, floods, and heat waves. As a result, there has been a rise in self...journal article 2024
- document
-
Eichelsheim, Florentine (author)The industry of e-grocery shopping has experienced significant growth in recent years, as more existing supermarkets are finding ways to provide their customers with products through the online envrionment, as well as new companies being created in the industry. Crisp is one of those new companies. They are a Dutch online supermarket,...master thesis 2023
- document
-
Kanders, Marscha (author)This graduation project carried out within the master ‘Strategic Product Design’, deals with the strategic expansion of Salmari into the German market. The company Salmari, a salmiak liquor, is increasingly popular and growing in the Netherlands. The company has a short-term ambition to increase sales in the Netherlands by 2023 and a long-term...master thesis 2023
- document
-
Bayraktaroğlu, Yusuf (author)This report explores the role of culture in branding and the potential for brands to contribute to integration within diverse societies. By examining the cultural dynamics in the fast-food sector of Den Haag, the study identifies the prominence of conservative Islamic Turkish subculture and its impact on branding strategies. The research reveals...master thesis 2023
- document
-
Wang, Runlang (author)Under the topic of sustainable packaging, this research looks into the effects of material appearance (ecological vs. conventional), eco-label, and brand ethicality on consumers' perceived sustainability as well as the subsequent product quality evaluation and purchase intention. A 2 × 2 × 2 between-subject experiment was designed and conducted...master thesis 2023
- document
-
Oomen, Floor (author)The increasing waiting times in youth mental health care pose a significant challenge, driven by a shortage of specialists and external factors that complicate diagnosis and prolong treatment. Shoshin, a multidisciplinary strategic design and innovation agency, has developed a solution known as the Fit Op Weg Poli (FOWP) to address this issue...master thesis 2023
- document
-
van Campen, Leon (author)Whello is a full-service digital marketing agency based in Amsterdam and Indonesia, offering branding, web development and campaigning services. They have grown a lot the last few years since their establishment in 2018. However, this growth is not reflected through their current branding. This, combined with their desire to take the next step...master thesis 2023
- document
-
Mayer, Annika (author)The objective of this paper is to examine the relationship between city branding and gentrification, in order to critically evaluate the city branding ambitions integrated into cities’ policies worldwide. A case study of Rotterdam's central neighbourhood, Katendrecht, is used to investigate this relationship through a historical analysis of the...student report 2023
- document
-
Jansen, Bram (author)Imagine you show something that you made to a client, and all they give you is the following feedback:<br/><br/>“Just make it pop!” <br/><br/>So.. what do you do with this? Nobody really knows.. and it may surprise you, but this is not a made-up example. This is existing feedback from real clients.<br/><br/>The main focus of this project,...master thesis 2023
- document
-
Dinten Fernandez, Javier (author)Heineken wants to become more popular under generations Y and Z. Therefore, the Heineken Design and Sustainability team want to create the Heineken Innovation Lab. The HLab aims to be a playground for co-creation, a mix between a bar and design space. <br/>However, co-creating means sharing unfinished ideas, innovations, and opinions with people...master thesis 2023
- document
-
Borsje, R.B. (author), Hiemstra-van Mastrigt, S. (author), Veeneman, Wijnand (author)To gain ridership, bus services need to offer more than just high frequencies. An attractive system design for Bus Rapid Transit (BRT) is a result of various configurational choices concerning infrastructure, rolling stock and operations. To find out which configurations are preferred by potential and current passengers, a Discrete Choice...journal article 2023
- document
-
Zhang, Shuyu (author)In the new media era, media architecture often serves as attractive urban spectacles and is widely represented and promoted on social media. Meanwhile, images and videos on social media also have an impact on the place identity and media architecture in the urban experience. This study argues that social media expands the conceptual scope of...conference paper 2023
- document
-
van der Zalm, Anne-Lokke (author)One of the biggest challenges start-ups encounter is establishing themselves within the market. A widely recognized contributing factor to increasing chances of outrunning competition, is the implementation of a branding strategy with the purpose of creating a strong brand identity. Whether investing in developing a brand identity is profitable,...master thesis 2022
- document
-
Haamans, Anouk (author)The municipality of Stockholm is currently working on one of Stockholm’s most extensive and complex urban areas: The Stockholm Royal Seaport (se: Norra Djurgårdsstaden). The area is an example of how a former industrial port area is being transformed into a sustainable urban district. Because of the transformation of the area, the identity of...master thesis 2022
- document
-
Bai, Jingyuan (author)With the trend of work-from-home and flexible working arising from the Covid-19 virus pandemic becoming increasingly popular, personal branding will play a growing role in the workplace. Practitioners in a few industries, such as public relations, have been at the forefront of personal branding and will continue to attract people from other...master thesis 2022
- document
-
de Kruijf, Sita (author)The evolution of brand management leads to an understanding of brands as dynamic, co-created entities that express purpose and identity. With this emerging understanding, the role of employees in building and delivering a brand is increasingly recognised and exploited. Through internal branding efforts, companies can aim to improve the alignment...master thesis 2022
- document
-
Wobben, Lorenzo (author)Outdoor sports, such as surfing, mountaineering and skiing, are historically exclusive. For years, those sports and their communities were dominated by a white athletic male culture and were far from diverse. This homogeneous environment was, and sometimes still is, reflected within the outdoor industry. Thus, for years, outdoor brands,...master thesis 2022
- document
-
Specht, Marie-Theres (author)For an incredibly long time, what exactly happens between the legs of female-sex people has been a great mystery.<br/>It‘s not common to talk about our vulvas and how we feel about them in detailed and specific terms - and yes it‘s vulva and not vagina, the vulva is the entire external genital area, the vagina is merely the internal muscle canal...master thesis 2022
- document
-
den Hartog, Harry (author), González Martínez, Plácido (author)Since early this century, multiple large-scale commercial projects in Shanghai and other Chinese cities incorporate heritage assets for the creation of new identities after de-contextualisation trough demolition of complete city blocks. This tabula rasa approach resulted in a discontinuity of the meaning and use that local communities gave to...journal article 2022
- document
-
Stackmann, Till (author)One of the key business models Gorenje andASKO have researched upon is a service model of circular washing machine under a pay per use (PPU) business model. PPU business models are currently mostly used within shared washing rooms, which is also the segment in which ASKO will enter withtheir first circular washing machines. However, even though...master thesis 2021