Unlocking Synergy Potential: Designing a Synergy Creation Approach for Accenture Industry X and VanBerlo

This master thesis explores the integration process between Accenture's Industry X and VanBerlo, following the industry trend of big consultancies acquiring creative design agencies to enable transformative work and comprehensive solutions for clients. The research objective of this project is to design a Synergy Creation Approach (SCA) that...

Expanding Opportunities for Philippine Architects Through CREM: A qualitative comparative multi-case study approach on adapting business models that integrate corporate real estate management services used by Dutch architects in the Philippine context

Architects contribute to the cultural, social, economic, environmental, and technological aspects of society. However, architects face several challenges due to high levels of urbanization, lower financials for projects and the emergence of new professionals and contracts, that lessen the scopes of architects. Architects in developing nations...

A market entry strategy for an industrial services firm: How Imtech Marine should develop business in the Gulf of Guinea

A market entry strategy model was developed and applied to Imtech Marine's process of internationalization. Consequently, a strategy was developed for the African market including: market selection, entry mode decision, and a marketing plan.