From linear to circular: An innovation strategy for MIscanthus based sustainable packaging

This thesis presents a circular innovation strategy for Miscanthus based packaging. In the wold, more and more plastic packaging is being used. A large part of the used plastics is single-use plastic packaging that is only used for a couple of minutes and then discarded. The discarded plastic packaging stays in the environment for hundreds of...

Philips oral health care: Analysis of growth drivers

Philips Oral Health Care product category, embodied in the brand Sonicare, has seen seven consecutive quarters of solid growth in the period from January 2010 to September 2011. The Category delivered significant growth in key markets throughout the last two years, with strong revenue growth of over 10% in both years. Such revenue increase...

Business Strategy Design for the Cooperative Traffic Business

Late 2013 the Dutch Ministry of Infrastructure and Environment created the project Spookfiles A58. In this project the cooperative traffic theory is used to solve traffic wave congestion. In the cooperative theory, vehicles are able to communicate with their peers and roadside traffic systems quickly. Vehicles constantly broadcast data about its...

Positive Strategic Design: The development of a design tool that facilitates positive organizational and business development

This report is the result of a self-initiated design graduation project that regarded positive design in a strategic design context. The goal of the project was to design and develop a tool or method that integrates positive design knowledge into strategic design processes. To get to the bottom of this, desk research and user research into the...