The resident-centered energy transition: Bridging the gap between the customer and business journey for installation companies

The Netherlands is confronted with a formidable challenge in the transition away from natural gas in the built environment. In this challenging landscape installation companies have an opportunity since they are often perceived as natural points of contact by residents to further aid the acceleration of the energy transition. However,...

A Roadmap towards Touchless Interaction during Image-guided Therapy: Enhancing workflow in complex medical procedures through strategic technology implementation

Philips is the global leader in Image-Guided Therapy (IGT). This medical specialization provides integrated solutions that allow for minimally invasive medical procedures. A specialized medical team consisting of multiple stakeholders works closely with Philips's newest technological devices and systems during these interventions. These complex...

Data as Creative Material in the Strategic Design Process: Introducing data as external stimuli to drive business model ideation

The role of data in the strategic design field is unquestionable and essential, being a catalyst for creativity and decision making. Design teams gather large amounts of data at the beginning of projects, to understand how the context of the problem looks like and how they can get inspired for the ideation of the outcomes. In the context of this...

Departure of Tomorrow: A design roadmapping research towards seamless departure journeys

The research was performed in order to design a roadmap for transforming the departure hall, by researching the way KLM could improve the customer departure journey. Hall capacity needs to grow to accommodate for an expected increase in passenger numbers: for welcoming, waiting, check-in, and baggage processing. Design roadmapping methodology is...

Hello Goodness: An opportunity in vending for PepsiCo Benelux

This master thesis describes the process of introducing a healthy vending concept in the Dutch market. This concept enables PepsiCo Benelux to increase the sales and visibility of their healthier product portfolio. This is done by introducing a new sales strategy: healthy vending machines which serve as a solution for daily snacking. It offers a...

Dealing with decubitus: A Concept That Aids Caregivers in Long-Term Healthcare Facilities

The project starts with the initial assignment of NightBalance BV. This medical start-up has patented technology that is able to reliably determine the position of a person while sleeping or lying in bed. In order to expand the company, they are actively looking to employ their developed technology in new markets. They decide to design the...