Light up China: Strategy for the intelligent lighting system market through innovative user experience

The objective of this project is to design a service solution for the Chinese LED lighting market with a focus on home environment.

New ways for creating value with light content

Analysis and development of a business model for creating a new way-to-market for, and recurring revenue with light content. Provided by Philips Lighting with Dulux as a potential strategic partner.

Designing a business model for the Ndassie Solar Powered LED light Product Service System

This thesis shows the iterative design process of developing a business model (BM) for Ndassie. This start up company offers decentralized, renewable energy solutions to people that lack access to the electricity grid. The main market will be rural areas in developing countries, which is part of the ‘Base of Pyramid’ market. This target group...