Design of a Feadship modular product platform: A modular design to reduce engineering costs and maintain customer value

The aim of this research is to create a yacht design for Feadship between 50 and 60 metres that will reduce costs and maintain the customer value. To do so, first, existing yachts are analysed to determine the requirements for the design. Second, an analysis is made of the engineering hours spend on a yacht in this range. Lastly, the engineering...

Unlocking customer value within the Dutch telecommunication sector: The process of designing the compelling customer value proposition model within the Dutch telecommunication sector

The design of a service to create value between later stage startups and ING

Startups are the possible corporates of the future and entrepreneurs are the millionaires of the future. To obtain these future corporates as a customer, ING wants to be there for them at the start. Therefore ING has set the goal to become “the startup bank of the Netherlands”. ING wants to offer startups more than a bank account; access to...

An approach for businesses to increase customer's willingness to share personal information online: A case in the airline industry

Double degree of Master of Science in Science Communication & Systems Engineering, Policy Analysis, and Management / SEPAM: Technology Policy and Management / Department: Engineering, Systems and Services + SEC: Applied Physics / Department: Science Communication - In the era of digital communication, the relationship between businesses and...

Improving the customer-perceived value of supply with just-in-time production of specialty chemicals

In many consumer markets lead-time is no longer the outcome of a process of planning, producing and delivery. Many companies have gained competitive advantage through shortening the lead-time. In achieving this, next to the introduction of more flexibility in their own operations, companies are looking for more flexible suppliers. Traditionally...

KLM and CSR: Making it Real

KLM has actively taken to the field of Corporate Social Responsibility (CSR). This has carried it to the top of the Dow Jones Sustainability Index 6 years ago and has remained there ever since. At the same time, gains in terms of public recognition or customer value are small. What is a company to do? This is the question at the basis of this...

Tying the Bowtie: Integrating Innovation and Brand Development for Fronteer Strategy

This report is the result of the final graduation assignment within the scope of the Master of Science (MSc) programme Strategic Product Design (SPD) at Delft University of Technology (DUT). The graduation assignment was executed in the academic year of 2009-2010. 'We believe that Innovation and Brand Development are in fact very strongly...