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Snelders, H.M.J.J. (author), Mugge, R. (author), Huinink, M. (author)
This research uncovers seven cross-category design styles and demonstrates how people’s preferences for these design styles are based on social distinctions. Knowledge of these cross-category design styles and the research approach might assist designers when faced with the challenge of how to address different market segments, and how to play...
journal article 2014